On Saturday 19 July 2025, the life and legacy of Claire Sumners (known lovingly as @zerowastemaman) will be celebrated with the official unveiling of a memorial on Seaford Beach, followed by a community beach clean and party in her honour.
Claire, born on 17 October 1977, passed away on 8 March 2022, International Womens’ Day, after a short and brave battle with cancer. She was a passionate environmental activist, community connector and inspiring voice in the zero waste movement. Her vibrant energy, tireless advocacy and deep love for the planet touched countless lives, both locally and online.
Claire supported Seaford Town Council in their efforts to achieve ‘Plastic Free Community’ status which was given in 2020. With the support of her husband she worked tirelessly as a volunteer supporting many local businesses, councils and schools helping them adopt better approaches to their plastic consumption. Mother of two, Claire said “I care about the planet my children live on and will inherit.”
The memorial has been made possible through the generosity of grant donors and community supporters, many of whom will be in attendance on the day. The event offers a unique photo opportunity for press and media, showcasing community, environmental action and a powerful legacy.
Event Details
Location: East of Frankie’s Café, Seaford Beach, Seaford, East Sussex
Date: Saturday 19 July 2025
Schedule: 2pm Memorial unveiling and a toast for family, close friends, grant donors and press
2:30pm Beach clean with brand audit for Surfers Against Sewage’s People vs Plastic environmental campaign
Dress Code: Wear pink – Claire’s favourite colour – in her memory
Media Opportunities: Photography and interviews with friends, family, and donors available on request
All are welcome to attend – from friends, old and new, to inspired followers. Claire believed in community, kindness and action. This day will reflect exactly that.
Join us in honouring her beautiful legacy with action, joy and love. Attendees are welcome to stay and enjoy the beach that Claire loved so dearly for the remainder of the day.
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About Claire Sumners (@zerowastemaman):
Claire Sumners was a leading voice in the zero waste movement. Through education, activism and community engagement, she inspired sustainable change and encouraged others to live with less waste and more purpose. Her influence continues through those she empowered to care more deeply about the planet and each other.
Claire was an absolute force, her passion for reducing plastics in the community, cleaning the beaches and educating the next generation about climate change and marine environments was infectious. She proudly held the title of regional representative for Surfers Against Sewage and was instrumental in gaining Seaford the Plastic Free Community status.
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For press inquiries, interviews, or images, please contact:
Fran Chorlton
07446165413
Plasticfreeseaford.community@gmail.com
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